Athletes including Travis Rice, Chad Otterstrom and Finnish snowboarder Lauri Heiskari were seen sporting the beanies in competitions.
Recently the Chicago Bears football team gave away 10, 000 Buckie the Bear Beanies to children 12 and under.
He picked a list of 10, met them at movie premieres and sporting events and then sent them his beanies.
The big toy chains were avoided and Beanies were sold to smaller, independent stores in bundles of three dozen or less.
In the past year, 36 baseball clubs used Beanies in successful attendance campaigns, as did McDonald's in one of its most profitable hamburger campaigns ever.
Beanies were cleverly marketed by Ty, their privately held Illinois manufacturer.
In the crowd there's a scattering of tats, beanies and sculpted beards that you might think belong more on Occupy Wall Street than a Republican rally.
Occasionally a passion for Beanies can get collectors into trouble.
The incident encouraged a loosening of import rules on Beanies.
Of course, they also laughed at all the people before the Wright brothers, the ones who jumped off cliffs frantically waving their wooden wings or clutching their propeller beanies.
Companies like Beanies because they make for good promotion.
Beanies have also been put to non-profit use: military veterans persuaded Ty to make Buddy Poppy, a white pup covered head-to-paw in poppies and used to teach schoolchildren about veterans and war.
It moved through hoods, beanies and "Cat in the Hat" hats on to baseball caps first turned sideways and then with a flat brim (the polar opposite of the redneck and preppy artfully turned trend) and the current reinvented trend for "the bucket, " preferably from Louis Vuitton or Ralph Lauren.
WSJ: Tina Gaudoin on Style: The Hat Is On | The Top Winter Accessories
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