But each team will have its own equivalent in mind and be wrestling with the same question.

BBC: Jobs or birds: Turning Rio rhetoric into reality

Magda must be excused her foibles, because she is wrestling with the great question of her life: old man or young man?

NEWYORKER: Magda Mandela

No matter what the category, it seems every CMO is wrestling with similar dilemmas, which can be boiled down to one big question: what impact is digital having on my brand?

FORBES: Digital What?