If The New York Times is really not trying hard enough to escape the Citadel of Stodge, Gawker is trying way too hard to be cool.
Indeed, the problem might be that Google is trying too hard to transform itself into a social company.
With Lena Headey as a fearless maiden, Peter Stormare and Jonathan Pryce trying hard to be grotesque, and lots of crones, misshapen villagers holding pitchforks, and the like.
Diablo III is trying hard to be an MMO while not being an MMO, and the truth of that effort is the simple fact that content is king.
Oklahomans on Tuesday morning are trying very hard to be there for each other.
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Malaysia is trying very hard to be a good neighbor and promote peace and stability in the region, laying aside old fears and suspicions.
Everyone in the meeting can feel the dynamics, observe the politics, see the body language and sense those who are trying too hard to be heard.
The financial system is weak but seems to be trying to right itself with TARP money and other government programs even as people are spending less and trying hard to pay their bills if they still have a job.
The marketing department may be quick to snap back that sales is ignoring their leads or not trying hard enough to close them.
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All kinds of people are trying to be geeks now, and it means that true geeks are harder and hard to distinguish, she argues.
And we find people trying to work hard at more jobs and other things to try to be - to try to hold on to what they had.
"The only thing that's important is not to be perceived as trying too hard, " Strauss says.
That said, it is challenging to fill a 3800-seat house with baroque instruments, and it is understandable that he seemed to be trying a bit too hard at times.
All these sites are trying to exploit the network effects that come into play when information, that can be hard to find, is made available for everyone.
I'm personally trying as hard as I can to be more environmentally friendly.
Still, investors want answers from the SEC, and though their mission may be quixotic, the agency is trying to give people hard reasons for the crash.
FORBES: Searching For Flash Crash Culprit, The SEC Fingers Wrong Man
Brecht could hardly have imagined such a document: a capitalist enterprise that feeds on the misery of man trying as hard as it can to be sure that nothing is done to decrease that misery.
But, we should be grateful and respectful of everyone out there working hard and trying to make a living.
Hard as it is, we really ought to be trying to work out which of these people will do in response to a change in taxes.
FORBES: Dynamic Scoring of Taxes: Simon Johnson's Simply Wrong on This
We're all pulled in a million different directions, working hard, working long hours, trying to do everything, be perfect parents.
In suddenly putting a hard deadline on the commercial release of flexible screens, LG may be trying to get the feature out before Samsung does.
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She proudly talks about how hard it was to be a geek when she was growing up with all the tact of a codger trying to get kids off her lawn.
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