Yet customers may feel it unfair for retailers to charge customers differently for the same product, based on hunches about how much they can bestung for.
Folkestone look to maintain their good form away to a Horsham side stung by the FA Cup defeat at the weekend and Cugley says his side must not be complacent.
So if one country creates an environment where those who have done well for themselves are suddenly stung with a massive hike in the money the state wants to confiscate from them, they cannot be blamed for wanting to rearrange their finances, their domicile or even their nationality.