Google is wary of what companies like Facebook and Twitter may be able to do with socially-based search, and is struggling to find ways to capture more social relationships, with services like Buzz, a Twitter-like service inside Gmail.

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He added that failure to do so would be a "betrayal" to those who were struggling.

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If it isn't there - and theirs is one union concerned that the capacity to do something about struggling schools may well be lacking - then the whole rationale of banding is flawed.

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Analysts warned at the time that renaming the struggling NTL would do nothing more than taint Virgin's reputation, while BSkyB would continue to be a looming threat.

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In reality, however, Warnock should not be pointing fingers at Ferguson and Benitez when all his own team had to do was draw at home to struggling Wigan on the final day of the season to stay up.

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