He is getting to the core of real problems which may not be sexy to talk about.
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We are often told that, in art, sex must keep a few veils on in order to be sexy.
Showbiz might be sexy, but for GE the profit apparently is in manufacturing the devices that generate the power for our TVs.
"If you're going to be sexy, show your shoulders, " advises Ms. Stevens.
Because one quick glance at Audrey, Halle, or Tilda tells us that the cropped look can be sexy, seductive, and wildly glam.
In Cortez, you had to detour through an endless engineering endeavor meant to straighten out the highway, which used to be sexy 666 but had been newly, inoffensively renumbered.
Artificially intelligent entities will be operating at human levels meaning they will have the same ability to get the joke, to be funny, to be sexy, to be romantic.
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The Turbo frame was designed by the Specialized team from scratch to be as sexy as it is strong.
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The turbos, smaller engine blocks and advanced fuel-management systems available on the Cruze and others may not be as sexy as lithium-ion batteries.
They may be less sexy than the latest darlings, but their stockholders get paid even if the sector remains in the doldrums for some time.
Kenya may not be as sexy as South Africa, but as a haven of stability and prosperity in eastern Africa the quality of its democracy matters.
Risk management and protection may not be as sexy as exciting new marketing ventures or locations for your next shoot, but reality-based marketing and real engagement rarely is.
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The offering is proof that while hard partying 20-somethings at start-ups such as Yelp may grab headlines, the new tech boom is creating real money for companies that may be less sexy but more useful.
The new Charlie's Angels actresses may be tough and sexy, but they come perilously close to colluding with demeaning male sexual fantasies in order to sell their movie.
Even intuitive solutions can be packed with exciting features and sexy plug-ins, but these can be dangerously distracting.
And although physical space is less of an issue than in print, how much capacity will be left for actual content, how much attention capital will readers be asked to spend on the sexy stuff, and how will the balance be struck?
"We wanted the women to be both funny and sexy, " Ms. Williams says.
At next week's Sundance Film Festival, she will be seen playing a sexy grim reaper in the quirky Too Tired to Die.
Often times, these are going to be companies in non-sexy industries, such as junkyards or waste collection.
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The tawdry matter of money is one that occupies both sides of the coin, as it were--the creative sorts who need to eat while they try to anticipate or trigger the next style and the potential backers who would like to be a part of this sexy industry (without losing their silky shorts).
Want to be a part of making sanitation sexy and volunteer for the creative hackathon this summer?
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Making Microsoft sexy is certain to be Crispin's biggest challenge yet, as its creative types are surely aware since they, in line with the rest of their industry, overwhelmingly own and use Macs.
"You can imagine how a man, believing he is being seduced online by a sexy woman, might be all too eager to click on a link she suggests or run a malicious program on his computer, " Cluley wrote on his blog.
"Many people do not find infrastructure to be one of the more scintillating or sexy topics, " he said.
Because of this contract, VCs are required to stick to this jointly pre-determined plan and are contractually prevented from having even one lone wolf in their portfolio, no matter how sexy that wolf may in fact be.
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But that's to be expected because that's what's sexy, because that's what you know people are really talking about.
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