The pictures can be exported into the standard JPEG format for use in other software, but then they lose their ability to be refocused.

WSJ: Lytro Takes Fresh View on Picture Taking

In Creative mode, the Zoom is at the full 8X, and you can tap on the viewfinder to set the point around which the picture can be refocused.

WSJ: Lytro Takes Fresh View on Picture Taking

The lesson: CSR needs to be refocused.

FORBES: 'Pepsi Refresh' Is Not PepsiCo's True CSR Effort