He hesitated, and I could tell even before he spoke that he was inventing some excuse for being in the hospital when he normally would be getting ready to serve at the 6 a.m.

NPR: Excerpt: 'Warm Springs'

Since most business leaders and general market advertising agencies that manage brand strategies still lack cultural intelligence, many tension points still exist between Hispanic consumers and the industries that should be standing ready to serve them.

FORBES: Capturing the Hispanic Market Will Require More Than A Total Market Strategy

On January 20th, Mr Suharto, to nobody's surprise, let it be known that he was ready to serve a seventh term in office.

ECONOMIST: Indonesia

The result, say officials, will be smaller government, stronger political leadership and a bureaucracy ready to serve, not rule.

ECONOMIST: Japan��s new bureaucracy

Some clubs existed specifically to serve local pits and factories: hundreds of pints of beer would be lined up, ready for when the workers came off their shifts.

ECONOMIST: Working men's clubs