Exhale's polar opposite may well be the Brooklyn Yoga School, a tiny outfit housed in a charming Park Slope brownstone space with a big bay window.

WSJ: In the Searching Pose

The use of a triple pun could be cloying in a less sophisticated execution, but here, the fact that the app is about polls between polar opposite choices and that the logo (and mascot) for the design is a polar bear is smile (not groan) inducing.

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