But Peek, which is one of those products that is as much about where it is sold as what it does, may be able to capitalize on somewhat of an exception to the rule.
Americans may be holding tenaciously to a strict view of personal morality, but they say that they do not want to impose their views on others (abortion seems to be the big exception).
The company that can be very profitable on the low-end is the exception and in some respects that was one of the differentiating factors for Nokia (NOK) before the mobile phone industry transitioned to smartphones.
Mitt Romney, on the other hand, may prove to be the exception.
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Like most of Loki's other ported games (Railroad Tycoon being the notable exception), Heroes III can only be played on the console and not displayed over a network through the X Window System.
But he told MPs that spending on youth services was the "only exception", where funding should be maintained or increased.
Drinking within 10 hours of being on duty will be banned, as will allowing foreigners into hotel rooms, with the exception of hotel staff and official counterparts.
Second, with the exception of good pension reform, the effect of which will not be felt on the budget for a few years, the actual spending cuts have been minuscule.
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Vanguard happens to be the only exception to that rule--we can talk about that a little later on, maybe.
Perhaps the one exception to people's aversion to lines may be the frantic rush for bargains on the Friday after Thanksgiving.
It goes without saying that one of the best indicators of when to enter or exit a position on a stock has always been by monitoring the activity of insiders, so why should Whole Foods be the exception?
And with that we'll return somewhat sheepishly to Vonnegut's rules on storytelling, which it must be said he did note that most great writers tend to break, with the exception of the first.
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