It is too big and obnoxious to be held in a small unpoliceable warren of backstreets.

BBC: NEWS | Have Your Say | Did you go to Notting Hill Carnival?

Compare that with the Trojan Horse strategies of rivals Claria (once known as Gator) and WhenU: Their software is often embedded in games or screen savers that many people download unknowingly. (The companies insist they give fair warning of what you're downloading in their click-on licenses.) "No need to be obnoxious, " says Keith Smith, 33, who founded 180 in 1999.

FORBES: Mr. Manners

Journalism, that is reporting by people who are trained, not people who simply have obnoxious perspectives and happen to be well-connected, is vital.

FORBES: The Business World Needs Fewer Journalists and More Opinions and Investigative Reporting