Whether you are a traditional Main Street retailer or a high tech online provider there is one question you need to be asking: Is mycustomer service good enough to sell?
There must be many parts of this huge potential customer that could use the technology my company sells, the training we provide, the consulting that we offer.
But my personal opinion is that a better way would be for companies to analyze their customer base and then work to ensure their management teams and boards of directors are representative, gender-wise, of the distribution of their customer base.
My only concern here is that with the reduction in customer footfall at stores will the strategy actually be afforded the necessary time to bear fruit?