How much more loyal would you be to your bank if you honestly felt the institution cared about you as a long-term customer?
FORBES: Nickeled and Dimed: Can Banks Buy Back Your Loyalty?
He may have been loyal to his former boss - he had to be and you'd expect no less - but his take was often more conciliatory, more open to considering change, then was Mrs Gillan's.
BBC: The only Jones in the Wales Office
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