Be kind to yourself by imagining a nurturing parent patting you on the back and offering constructive feedback.

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Do the right thing for America-let dollars sprint from old assets to new ones at the speed of light. n Bill Gates, chairman and CEO of Microsoft: Don't let the bozos get you down. n Jim Barksdale, CEO of Netscape: Be kind to yourself in your Mississippi retirement years.

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So the point here, and this is crucial for startup entrepreneurs of all kind, is that in the face of success, be yourself, stick to the principles that got you there.

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Should the absence of half their lineup and the general infirmity of the remaining half sink the Yankees' season, you'll be able to get tickets just behind the dugouts on the cheap and pat yourself on the back for being the kind of true fan who sits through all nine innings of a 10-run blowout.

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