And the findings at Mes Aynak will be the key to doing that.

CNN: Ancient site needs saving not destroying

Taleb's method is very similar to what CEOs need to be doing--understanding the key leverage points of their economic models.

FORBES: Magazine Article

But Norton believes that doing this hard work may be the key to a cure.

FORBES: Ideas & Opinions

Its intriguing to entertain the idea that putting CROs closer to the center of the ecosystem could be a key ingredient in allowing the drug business to maintain its focus on innovating but doing it while reducing system costs.

FORBES: CROs as "change-makers" in the Pharma ecosystem