You could write an article about how Apple is serving a new kind of soup in the cafeteria and there would be thousands of people who would click on the headline.

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It said if this meant a reduction in the total number of outdoor soup runs these could be permitted with regulation.

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It will allow the Auchrannie Hotel in Brodick to be set up as an emergency soup kitchen and first aid centre.

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"It would certainly be classic Apple in terms of 'We're going to take care of the entire experience from soup to nuts, '" says Crawford Del Prete, senior vice president at tech-market researcher IDC.

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