Because the world isn't as familiar as it may be in a game that has had sequel after sequel, they can play again and experience something fresh and new each time.
And these days, Argentine wineries with a taste for risk seem to be engaged in a game of chicken: You're going to try to ripen grapes (and dodge hail) at that crazy altitude?
Is there a new product or service your company can offer that would be in essence a game-changer?
There was plenty of slack to be found in a game full of oddities.
Cheat codes can be hidden in a game for players to find and then share with others.
They will also be involved in a game on finals day in the competition in Chicago on 21 June.
The defender asked to be substituted in a game in 2011 after picking up a banana that was thrown at him from the stands.
Will two controllers be able to be used in a game?
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It can be hidden in a game for example, where you get an email, it has a game attached to it, you install it, you play the game, nothing looks strange.
Three engineering students developed a pair of "anti-rape" undies that fend off would-be attackers with an electric shock, and in a discovery that could be a game-changer for environmentally conscious parents, scientists have figured out a way to make super-absorbent diapers from carbon dioxide.
The top officers of the Pope organizations can seem to be engaged in a perpetual game of musical chairs.
Some of it could be things set in a game world that use the game characters in a funny or dramatic way.
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So could seeing violence in a video game be a positive developmental opportunity for children, in that they are free to play out any aggression, taking part of something that they realize is a fantasy world and not reality?
If England want a replacement to be involved in Friday's game, such a move would need to be ratified by 2000 BST on Wednesday, 48 hours before kick-off against South Africa.
But in person, football's biggest game tends to be a dull corporate affair, with few fans interested in the game unless they have a lot of money riding on the outcome.
As a kid, I was forced to be in school and at a basketball game although I suffered sudden death loss.
They can then be exchanged for virtual goods in a game within the app, while friends' progress can also be tracked.
To say that there are a lot of enemies in this game would be a bit of an understatement.
While gamers in South Korea are lining up to get copies of the new title, StarCraft II could be a game changer in the country's professional circuit, Fields said.
In the description on Kickstarter, the team behind Numenera said the game would be set in a different world but would aim to emulate the "deep, thematically satisfying story" of the first game.
Maybe you'll even have the chance to be completely immersed in a video game 'world'.
Continue coins can be found in game with a reasonable frequency, and should be saved for tackling tough levels.
Bad reviews due to slow or crashing apps cost their owners real dollars if users pick higher-rated competition, be that in retail or a game depending on real-money micro-transactions.
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They are trying to gather in a new market and there seems to be a lot of interest in the game.
So far, Rackspace appears to be in the sweet spot of a real-game changer in the IT world: cloud computing.
Would like to put money in a company with a drug that is ahead in the game but may be out of the game within a couple of years of launch at its best!
Yan, fresh from two Futures tournament triumphs but playing only his second ever match against an opponent ranked in the top 100, refused to be beaten and clawed a break back in game four with a winner down the line.
Obama also warned the Syrian government that using chemical weapons against opposition forces or allowing such weapons to be obtained by terrorists would be a "game-changer" in terms of U.S. involvement in the conflict.
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