That might be an intermediate goal, but your goal is maybe to get more conversions for people to be customers or to get your customers to be engaged more.

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We will continue to be engaged to get each of the sides to take the steps that are necessary to get back to direct talks and to make progress on a two-state solution.

WHITEHOUSE: Press Briefing

Without these back stories, and with the movie weighted down by the earnest but wooden performances of main characters Dagny Taggart (Taylor Schilling) and Hank Rearden (Grant Bowler), it's going to be hard to get general audiences engaged.

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But as of that time, there was nothing that the DNI needed to do or to be engaged in that would have required him to set aside other pressing intelligence matters to get briefed on things that were being put out in the press.

WHITEHOUSE: Press Briefing

But I think he said that everybody in that room will be engaged in this in the two days before we get to Sunday, and then obviously in the meeting on Sunday.

WHITEHOUSE: Press Briefing

But while religious leaders may be speaking the same language, how do they get that message across to those engaged in conflict on the streets?

BBC: The Pope's peace adviser