Your messaging should be genuine, concise, and consistent with the way you talk about your brand.
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Nevertheless, there will be genuine disappointment that the recent talks appear to have led nowhere.
Other data conflicts may be genuine incompatibilities associated with data collection, interpretation or communication.
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He recognised there would be genuine concerns about putting photographs of the missing children on the website.
What we all want is a peace that will be genuine, that will hold, that will endure.
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The dummies were found to be genuine brands with hand-glued gems, beads and magnets added to them.
And perhaps, when Arab kings and presidents meet in Qatar later this month, their smiles will be genuine.
And lastly, is it possible to be genuine and authentic in an intimate working environment without crossing the line?
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Delay would destroy the Lib Dems' faith that the commission will be genuine.
In some cases, there can be genuine questions about whether the target of the investigation really engaged in securities fraud.
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There also seems to be genuine concern about Ms Dati's management style.
But in a month with little cause for celebration there does seem to be genuine grounds for optimism - at least up front.
From one side of the room, Ed heard a suppressed giggle, from the other a silence that was too deep to be genuine.
Tehran welcomed an offer of bilateral negotiations from US Vice-President Joe Biden earlier this month but warned they had to be genuine and "fair".
He refused to confirm his date of birth and contacted Nationwide on a number he knew to be genuine to ask what the problem was.
Mr Shapiro himself turns sleuth, exposing as fraudulent a piece of evidence long thought to be genuine one more hoax in the long history of Shakespearean wild goose chases.
Both gentlemen were soft spoken and appeared to be genuine in their testimony, though they continued to acknowledge that they were aware of the financial risks they were taking on.
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Then there was end of the game with what seemed to be genuine outpourings of emotion, gratitude and team spirit from Marco Scutaro (Series MVP), Sergio Romo and many others.
There will have to be genuine power-sharing and responsibility-sharing.
Todd Morgan, a spokesman for Elvis Presley Enterprises which manages Presley's estate, said the tooth and hair could be genuine but added that the company does not certify purported Elvis memorabilia as genuine.
If you have a dedicated fanbase and you want your series to be successful you have to be, you have to work very hard and be genuine in the storytelling and that you are part of the fan base, too.
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The same day, Mr Karzai acknowledged that there had been intimidation but he expressed the view that about half of the delegates would be genuine representatives of the people, and that the process had gone "extraordinarily well" given the circumstances.
The BBC's Charles Haviland in Colombo says that it appears that the maid's passport was falsified to give her age as 23 when she went to Saudi Arabia - other documents said to be genuine show that in fact she was only 17 and therefore a child.
There can be no genuine progress in resumed talks unless Mr Netanyahu resolves to set aside those constraints, relying, if need be, for parliamentary support on the Labour opposition.
Of the 120 samples of fish touted as red snapper, only seven transpired to be the genuine article.
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That one, at least, seemed to be a genuine oversight rather than an instance of colossal bad judgment.
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Similarly, a gun can be a genuine value to responsible homeowners, provided that parents and children follow proper precautions.
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