But for a brand to create that soundDNA they have to be fearless and be consistent.
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But Arianna Huffington, the keynote speaker for the Women of Vision evening, hit squarely on the issue with a talk about how to be fearless in uncertain times.
The crew might be more familiar with riggings than roulades but Lim and Tuck have a simple message for them when it comes to cooking: "We encourage you to follow this bit of sage advice from Julia Child: 'Learn how to cook -- try new recipes, learn from your mistakes, be fearless, and above all have fun!'"
Sir Robert insisted he would subject the application to the "most stringent and critical examination", and that the inquest would be a "full, fearless and open investigation into the circumstances of Mr Litvinenko's death".
In a society where failure is considered shameful, Yesh may be building a new generation of fearless entrepreneurs.
Research on my new sign, Aries, tells me that I should be headstrong and courageous, possibly even fearless.
Not to be left out, here are five completely fearless predictions for 2013.
"Achebe's frank, truthful and fearless interventions in national affairs will be greatly missed at home in Nigeria because while others may have disagreed with his views, most Nigerians never doubted his immense patriotism and sincere commitment to the building of a greater, more united and prosperous nation that all Africans and the entire black race could be proud of, " the president said in a statement.
If you're fearless, but combat inefficient, you can be killed easily by fearful troops who remain courageous and combat-efficient.
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"I think she was fearless but she knew what it was like to be frightened, " a toughness she got from her upbringing, Moorehead says.
It takes fearless self confidence to take the risk that our humility will be mistaken for diffidence or a deficiency in competitive fire.
With Lena Headey as a fearless maiden, Peter Stormare and Jonathan Pryce trying hard to be grotesque, and lots of crones, misshapen villagers holding pitchforks, and the like.
With the victim's name yet to be released, news organizations have given her fictional names such as "Nirbhaya, " or Fearless One, and "Damini, " the name of a Hindi movie about a rape victim's fight for justice.
Lyra is a fearless little preteen damsel, who does not like even the suggestion that she might ever be a damsel in distress.
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