But as I explained above, boosting capital ratios can be achieved either by elevating the numerator - the acquisition of new capital - or by diminishing the denominator, through cutting the provision of loans.

BBC: Who can boss the banks?

He is credited with pushing Google into new territories and helping to drive the moneymaking side of the business, elevating Google to be the world's largest online advertiser.

CNN: Why did Google's Eric Schmidt step down?

According to the Gates Foundation, next generation learning models will be fundamental to addressing the educational needs and elevating educational achievement levels in order to compete in the 21st century.

ENGADGET: Leonar3Do launches HelloVR, Vimensio platforms to bring 3D computing into the mainstream

Essentially, a brand can (and should) be using content marketing to increase its perceived trustworthiness, thereby elevating brand equity.

FORBES: Content Creativity: Turning Point of View into Brand Equity

Elevating generators and pumps is a good idea but enclosing elevated foundations that might be hit by waves or wave-borne debris can cause problems.

WSJ: Hurricanes offer similar lessons for builders