The reason this happens is that the brain, for all its wonder, can be duped.
It examines the role that our own motives, biases and rationalizations play in allowing ourselves to be duped.
How could we allow ourselves to be duped into opening our wallets further by a colorful display of fresh flowers?
People can easily be duped into buying much more than they need and for higher prices than they need to pay.
We are used to fierce lobbying for personal gain in America, but that doesn't mean we should be duped by industry propaganda.
And if we let assumptions replace facts then we can be duped.
Yet should people be free to be duped on this issue?
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Are you saying that market investors will be duped into accepting a yield that is less than warranted by the actual riskiness or time value of the bond?
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There are a number of ways that the handset owner could be duped into running malicious code, and the most likely is being duped into visiting a malicious website.
We can't imagine many people will be duped by the new, new iphone, but one thing we know for sure is that Apple ain't scared'a no trademark battle.
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Even Wall Street professionals can be duped.
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Mobile users can also be duped through so-called "smishing" -- a combination of the words SMS and phishing -- where a user receives a text message asking for personal information like a credit card number, e-mail address or social security number.
As tensions rise ahead of the vote next week, Lib Dem leader and deputy PM Nick Clegg also entered the debate, telling The Times that Labour was "learning the tricks of opposition" but "to oppose everything is to offer nothing and the country will not be duped".
No investor, whether retail or professional, wants to be that guy who got duped the tenth time around when the financial markets succumb to the next piece of negative news.
Can it plausibly be said that these plaintiffs were duped into purchasing ice cream as part of what they thought was a healthy dietary regimen?
This may be great news for advertisers, but I felt slightly duped.
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