Chinese words pronounced the same can be differentiated by how they look.

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As the mounds of data pile up from every direction, businesses are going to be differentiated increasingly by how they use that data.

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It can be differentiated from Battlefield by its single player campaign, and differentiated from Call of Duty by its bad single player campaign.

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In consumer-goods industries it is common for a large number of differentiated products to be produced by a small number of firms.

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In fact, as employees become ever more differentiated, pay may go the same way as prices: something that cannot be set centrally or uniformly, either by governments or big companies, but has to be flexible, differentiated and sensitive to local conditions.

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