But the only certainty about the future of news is that it will be different from the past.

ECONOMIST: Media

" Brahimi was quoted as saying he told al-Assad that "it would have to be different from initiatives in the past ... which had not changed the situation one iota.

CNN: Pentagon weighs how to secure Syria's chemical weapons

So how's this new marketing approach going to be different from the way CDs have been sold in the past?

NPR: Marketplace Report: Boosting CD Sales

Mr Sarkozy needs to appear fresh and novel and, above all, to be different from Mr Chirac, who has been president for the past 12 years.

ECONOMIST: Is France ready for Nicolas Sarkozy?

Now, a brief analysis of 10 European countries published Thursday in the Lancet --- the first to use government data on suicide rates from the past few years -- suggests that the ongoing economic downturn may be no different, and in fact may have had a larger impact on suicide rates than expected.

CNN: European suicides spiked during economic crisis

Moreover, a deeper Japanese recession would not be qualitatively very different, so far as Europe and America are concerned, from the experience of the past six years.

ECONOMIST: If Japan should crash

This is no different from the past when Microsoft programmers would create great applications and users would be forced to upgrade their computers and infrastructure to take advantage of the latest new features.

FORBES: 94% Of Americans Blame Their Computer

Or to put it another way, if this particular boom and bust turns out to very different from anything experienced in Spain over the past 30 years - and it might just be - then losses for banks could be rather greater than the consultants have estimated.

BBC: Are any British banks still Premier League?