Nearly two years ago, Jiangsu Satellite TV's dating show "If You Are the One" caused ripples around the nation when a female contestant said she would rather be unhappy dating a man with a BMW than be happy with a man who rode only a bicycle.

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It turns out that HR women (who also tend to be young and single and hence still in the dating market for men) are eager to meet with handsome men.

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Led largely by messaging and dating app, the phenomenon is one that seems to be spreading across all regions of the globe, with Japan and the United States still in the lead but growth coming from outside those two countries.

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