You want to know it well, so that you can be confident about giving your business pitch.
Bankia also issued a statement saying deposit holders could be confident about the safety of their savings.
She did take the view that, as a world power, America should be confident about its native artistry.
"With Liedson, Sporting will be confident about scoring in Glasgow but they know Rangers will not be easy, " added Carvalho.
You can see even by watching one over that he can bowl and I'd be confident about him against any opposition.
In the long run, Americans can be confident about our economic growth.
The Japanese right-hander hadn't had much to be confident about, either.
How can pensions and consultants be confident about use of leverage when they may not even know who the managers are or what assets they are invested in?
But they did discuss different preparations that are being made with the IEC to ensure that the election is run in a way that people can be confident about its outcome.
Companies need to be confident about the integrity of the GDI approach and assured that it was compliant with both international policy and domestic regulations and that it will clearly facilitate improved biodiversity performance.
If Saudis owned farms abroad, they might be more confident about the security of their food supplies.
And even at this early juncture, we can be reasonably confident that about the marketing claims.
FORBES: Microsoft's Kinect For Xbox One: What It Can Do And Why It's Special
Today, there seems to be ample reason for pessimism and little about which to be confident and optimistic in social welfare, economic and financial, fiscal and financial sector trends in Japan.
Accountability is increased, journalists feel more confident to be transparent about their actions and to pursue genuine stories, and sheer criminality can be more easily identified.
And just how confident should investors be about the market outlook for 2012?
FORBES: Expect Market Leadership Change Away From Defensives To Healthcare, Energy And Tech
"We have gained security for now - and because of that, we must be bold, confident and decisive about building the future, " he added.
Mr Wallace was confident that a London audience would be enthusiastic about the show.
BBC: NEWS | Entertainment | Rings musical heads for West End
The Department of Health said that research showed that GPs and other health staff were uncomfortable about raising the issue of weight with their patients and were not confident about the advice they should be giving.
On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.
FORBES: Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity
And, yes, we are confident that Senator Reid will be able to say something about the scheduling of a vote in the relatively near future.
Uneasy as the leadership of The New York Times Co. may be about their current financial situation, they remain confident their flagship newspaper has a bright future.
With so few reasons to feel confident about the future, any stabilizing force would be a welcome relief.
With money beginning to be reinvested in Johannesburg, people are starting to become more confident about heading out for an evening in the city again.
CNN: Urban rebirth: Johannesburg shakes off crime-ridden past
He said elections for a new synod were not due until autumn 2015, adding that "unless some of those who voted 'no' this time can be persuaded to change their minds, I have doubts about the bishops being confident of getting the revised measures through" before then.
So a lot of this is going to be determined by how well the overall economy does: Do people feel more confident about jobs?
Because we viewed the reporting on such acquisition attempts to be inconclusive, we expressed reservations about its inclusion but our colleagues said they were confident in their reports and left it in their document.
When asked about how he think he's going to be remembered, Nagin is confident that his legacy will be positive.
CNN: Why Nagin's leaving office 'with worse rating than Bush'
If stating that and being confident about my analysis of companies makes me sound like a snob then so be it.
FORBES: Most Dangerous Stocks In December Include REITs, Financials
Firms may be less likely to increase investment when they have idle capacity and when they are less confident about the future demand for their products and services.
应用推荐