The problem with being a folk hero is that your public image has to be clear and simple.

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First of all, people need to be informed about how their data will be used in clear and simple language: what data are collected, for what purposes and for how long they will be stored.

CNN: How Europe is dealing with online privacy

The message to CEOs should be simple and clear: focus on innovation over financial manipulation to fuel value.

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The service is designed to be simple to use, with clear designations of what is private and what is public, says Sachin Agarwal, founder and CEO of Posterous.

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Yes, the detail must be got right, unintended consequences must be spotted and guarded against, the difference between 'solid organs' and other forms of donation must be considered, but a simple, clear framework must be maintained.

BBC: Dogs, ducks and ethics

Singapore has very efficient clearing, very efficient, clear, simple rules, a very high standard of conduct, and they're reaching out to be a hub among many, many different countries.

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