Consumers like to interact with companies through the contact channel of their choice, be it over the phone or text message or e-mail.
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But within that basic framework schools should be given much more latitude to specialise and experiment, and parents should be given much more choice over where to send their children.
As media become increasingly interactive, consumers will be able to exercise ever more choice over which of them they consume, how, when and where.
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Even more puzzling, when DeBoer analyzed how choice of milk might be affecting weight over time, he found that children who were normal weight at the start of the study and consistently drank the 1% milk showed a 57% increased chance of becoming overweight or obese by the they were 4.
The rationale for serving these over beef would be more a health choice: they are a similar and adequate substitute that is leaner.
Livi chairman Dominic Keane had said that David McEwan would be given his chance to take over as first choice and was again in goal on Tuesday at Firhill.
"Higher prices at peak times might make a difference to demand at the margin but would for the most part be a tax on commuters who have no effective choice over how or when they travel, " the MPs said.
Switzerland - the adoptive homes of celebrities from the world over - appears to be the destination of choice for prominent French exiles.
There are also fears from some grass roots Tory activists that they will have even less control over the choice of candidates they will be expected to devote hours of their spare time campaigning for.
She said ministers should be "making sure internet users have to make an active choice over whether they allow adult content or not".
Tony Blair's accusation on Friday that the Tories would be faced, in government, with a choice between a humiliating surrender over their demands for a renegotiation of EU treaties, or withdrawal, was his most dramatic attack on Mr Hague's European policy yet.
Indeed, the choice of France's next president may even be decided by the flurry over the videotaped confessions of a dead political fixer.
Transit experts have praised Mr. Prendergast's work over the past three months, saying he would be the right choice to lead the agency given his long years in the field and extensive knowledge of the bureaucracy's moving parts.
The southern hemisphere teams seem to have lost their usual dominance in the pack and I would say that the England combination of Johnson and Kay at lock forward would be a sound choice - Johnson is a fantastic leader and Kay has really emerged over the past few months.
They also state that HRT should not be the first treatment of choice for the long-term prevention of osteoporosis in women over the age of 50, despite the success of the drug in treating the condition.
Some patients tell me that they are so connected that even before brushing their teeth or making coffee, they will roll over to check their phone- when a more appropriate choice may be to spend a few extra minutes in bed with their loved ones.
This kind of flexibility and choice will be an essential tool for the contemporary CIO, whose role has changed dramatically over time.
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It needs to be everywhere we look for us to actually trip over and say this is the right choice to climate change and the right choice for the environment.
While Gore and Bush fought, there was a sort of changing of the guard for the third choice: The Reform Party battled with itself and split over two candidates, and the strongest third party choice turned out to be Ralph Nader, the Green Party nominee.
And as an African-American woman, she would be a ground-breaking choice to lead an agency that has only been led by white men over the course of its 80-year history.
Ranieri was thought to be the favoured choice of Shinawatra and the two men met in London last Wednesday - but the delay over the takeover led the Italian to opt for Juve.
The renewed clamoring to rush through Congress a European-style climate bill before the international climate talks convene in Denmark in December has at least temporarily shoved aside debate over whether alternative carbon control strategies, such as a carbon tax, might be a better choice both economically and environmentally.
Giving people choice through control over their own budget is an approach to public service reform that does not have to be limited to health and education.
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So more and more, I think the biggest threat facing cloud-computing companies will be whether or not they can get over the tech debates and instead deliver what customers want: full and unfettered choice across all of the delivery and consumption models: on-premise, public cloud, private cloud, and hybrid.
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