Kennedy ended the fashion for hats by appearing without one at the 1961 Inauguration, so I have to wonder how guys who look like models in an old Stetson ad can be regarded as anything but a joke.

NEWYORKER: Control Yourself

The professor part may be a joke, but for this hale septuagenarian, a third act of some note is quite possible.

FORBES: Harvest Time

This would seem to be a joke, but it is not.

FORBES: The Final Frontier: A Tax Break For Burial In Space

"In hindsight it was a great idea, but we weren't expecting it to be anything more than a joke amongst ourselves, " says Amit Khanna, a 30-year-old accountant in Toronto.

WSJ: Appsurd: In Silicon Valley,

No one thought it should be kept a secret, but we were careful not to ridicule the event or turn it into a joke.

NPR: Excerpt: 'Then We Came to the End'

But while the magazine's mission may be earnest, its name is "a joke, " as Editor in Chief Vladimir Yakovlev puts it.

FORBES: Focus

Imitation may be the sincerest form of flattery, but saying Demand Media has science, scale and soul is a joke.

FORBES: Yahoo Partisan Sends Us Anti-Demand Media Rant

The effect is harmless, but may point to a more pervasive problem if the powers at be at Newsweek were not in on the joke.

FORBES: Newsweek Reports The Zombie Invasion