This can also be referred to as evidence-based decision-making.

FORBES: 4 Ways For Leaders to Make a Decision

You may also be referred to a specialist in diagnosing dementia or memory disorders, such as a neurologist, psychiatrist, psychologist or geriatrician.

CNN: Memory loss: When to seek help

However, rather than looking at the tangible aspects of the product or service alone, the purchasing decision can also be of how much value and trust you place intangibles often referred to as brand value.

FORBES: Shifting The Imperative From Knowledge Management To Expertise Management

The LG E960 Mako -- which we've taken to calling the Nexus G but has also been referred to as the Nexus 4 -- seems to be a sure bet to make an appearance after its many leaks, and a 32GB Nexus 7 variant rates as highly probable.

ENGADGET: Google opens the playground for an Android event October 29th

During a climactic online meeting on September 14, 2010, WikiLeaks' inner circle, which also included a mysterious master coder referred to as "the architect, " met for what would be their last group conversation.

CNN: Assange's stubborn grip hurt WikiLeaks