Selfless Marketing, I alludedto it as an example of how the emergent business trend toward spirituality can be applied to business in a non-denominational, non-sectarian, yet highly effective way.
As Matt and Ben alludedto in the podcast, profit margins will likely be higher on the Blu-ray players when they are released compared to Toshiba's HD-DVD player, but will they stay that way?
But Progressive Education found that story unhelpful and it has fallen into obscurity, which explains why (as I alludedto before) a well-educated establishment figure like Jared Bernstein would be unaware of it.