But even without a celebrity participant, A Christmas Carol has proved to be a major draw for the Goodman.

FORBES: By Dickens, A Christmas Carol Means Big Money For American Theaters

The audience for the show tends to be far more suburban than a typical Goodman urban audience, with many more children.

FORBES: By Dickens, A Christmas Carol Means Big Money For American Theaters

In a statement, Goodman said his new center would be independent and free to pick its own research topics and recruit its own scientists, but would be able to use research tools from Mackay's labs.

FORBES: Magazine Article

"Most people agree that if there's a more effective alternative it should be used, " says Justin Goodman, Peta's director of laboratory investigations.

BBC: Who, What, Why: Does shooting goats save soldiers' lives?

If Amy Goodman wants the media to be better and less post-truth she should start by doing a better job herself.

FORBES: If You Want a Better Media, Be a Better Media

"It's been a long process to gather all of the information because that was hard to come by so there was a lot of research having to be done to find out all of the names, " said Mr Goodman.

BBC: Memorial unveiled to miners who died at Bilsthorpe pit