Targeting DisplayPort applications, the GV8502-based solution is an active, receive-only solution that will be sold as part of a reference design kit containing a demonstration cable and design collateral.

ENGADGET: Gennum develops in-wire technology for 100-foot DisplayPort cables

This new OEM product is a reference design that will be available in the fourth quarter to companies that need a complete off-the-shelf device for their consumers.

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According to Intel, the tablet is a reference design that will be supplied to tablet makers for use as a template when designing their own products.

FORBES: Morning Tech Wrap: Microsoft, Intel, Facebook

So no surprise to find AMD coveting a cut of that turf too, with this, their new living room PC reference design -- a prototype AMD hopes will be copied by manufacturers to bring AMD's Live!

ENGADGET: AMD unveils living room PC reference design: world squints in wonder