Yan Tsirklin, managing director at Gorilla Group, formerly a serial head of BD at various startups, and an upcoming Adjunct Professor of Marketing, shared a cautionary tale for deals gone wrong (company names have been redacted to protect the innocent and guilty alike).

FORBES: Why Deals Die

The drives write single BD-R media at up to 12X and dual layer BD-R media at up to 8X speeds, recording a full 25GB disc in about 10 minutes.

ENGADGET: Sony Optiarc debuts 12x Blu-ray writers, makes 'em friendly with BD 3D

The only difference we've seen in teardowns is a smaller Blu-ray drive (which still spins at 2x for BD, 8x for DVD and 24x for CD) and a rearrangement of internals -- both of which make way for the volume and size reduction.

ENGADGET: PlayStation 3 Slim review (late 2012): is the third time a charm?

At this point, Bd appears to be unstoppable.

NEWYORKER: The Sixth Extinction?

In the meantime go over to Amazon and write a bad review of the BD-P1000 or join the rest of 'em bashing Blu-ray at the AVSForum and convince yourself that you can make a difference.

ENGADGET: blogger-avatar

Many had hope that eventually MS would come around and at least add native support for HD DVD, but considering the Blu-ray spec requires BD Java -- and we know how much MS loves Java -- MS insiders like Chris Lanier don't think it'll ever happen.

ENGADGET: Will there ever be integrated HD media support in Vista? HD

Total Blu-ray penetration in 2011 jumped 38 percent (including BD set-tops, PS3s and HTiBs) with total household penetration of all Blu-ray compatible devices now at nearly 40 million U.S. homes.

FORBES: Connect