That was before companies like BCCG made it possible to summon butlers, drivers and gofers with a click or a call.

WSJ: Forget the Old College Try, Ring the Concierge

Ms. Chaplin from BCCG recalls getting daily phone calls from the Saudi Arabian mother of one Suffolk freshman because her son's off-campus apartment lacked a bidet.

WSJ: Forget the Old College Try, Ring the Concierge

Twenty-year-old twins Leon and Raquel Papu, sophomores at Babson and Tufts University, respectively, have called upon their BCCG concierge to intervene in a landlord dispute, wait for a plumber and line up Boston Celtics tickets.

WSJ: Forget the Old College Try, Ring the Concierge