"Modern-day Memphis stakes its identity on two things: musical history and BBQ pork, " says Lonely Planet.

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Oberto has set out to "rehabilitate" jerky, removing corn syrup, dextrose, the preservative sodium nitrite and flavor-enhancing monosodium glutamate from its products. (The Teriyaki varieties contain soy sauce, which the company says contains naturally-occurring MSG.) A BBQ Pork jerky from Oberto is so popular around the office that Mr. Ennis says even he has trouble getting it at times.

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In general, the foods were gourmet takes on regional specialties: the Dallas Cowboys did Quail Breast Wrapped in Niman Ranch Bacon, the Denver Broncos served Szechuan Style Colorado Bison Short Ribs, the Green Bay Packers Wisconsin Duck Borscht with Duck Brats and Caraway Cream, The Kansas City Chiefs honored their legendary hometown BBQ heritage with Cider Braised Pork Shoulder with Caramelized Onions, and so on.

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But no matter how strong your feelings about regional styles or particular places, I can tell you exactly where you can find the very best barbecue in existence (By BBQ I mean the collection of smoked ribs, pulled pork, chicken, brisket and related items that Americans collectively refer to as barbecue, not the global definition which includes everything from Argentineans skirt steak to Korean kalbi).

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