Currently, BBBY is in the process of rebounding from support at its 20-week moving average.

FORBES: Bullish Options Plays In Under Armour And Bed Bath & Beyond

As of now, BBBY has cooled off after posting gains for well over a month.

FORBES: Buy BBBY While Shares Are Below Recent Highs

However, outperforming BBBY has been heavily targeted by bearish options traders in recent weeks.

FORBES: Bullish Options Plays In Under Armour And Bed Bath & Beyond

Consumer sentiment, still low in some gauges, may be masking the pent-up demand for some stores like BBBY.

FORBES: BBBY: Solid Earnings Beat Sends Houseware Retailer Upward

In fact, BBBY is already trading north of heavy put open interest at the January 2012 57.50 and 60 strikes.

FORBES: Bullish Options Plays In Under Armour And Bed Bath & Beyond

Richard Moroney, editor of the Dow Theory Forecasts investment newsletter, recently recommended BBBY as a long-term buy for his subscribers.

FORBES: Buy BBBY While Shares Are Below Recent Highs

Several stocks like Bed, Bath and Beyond ( BBBY) and JCPenney ( JCP) were hit hard, dropping 9.8% and 11.2% respectively on Thursday.

FORBES: Traders Still Betting on Obama