The battle for the minds of the British has not yet begun.

BBC: Europe's uncertainty about Britain

Now the two companies will begin a battle for the hearts and minds of about 10, 000 U.S. physicians who treat hepatitis C, Gemayel says.

FORBES: Roche And Schering's Desperate Duel

And with that, TurboTax remains undefeated in the battle for the hearts and minds of all the taxpayers who refuse to buck up and pay for my services.

FORBES: District Court Rules That TurboTax Can Continue Making Fun Of H&R Block In Its Commercials (Again)

Instead of being passively entertained by best case vs. worst case scenarios, HVW followers got to see scientific minds engaging the battle of most likely vs. second most likely.

FORBES: How A Facebook Page Prepared A Region For Hurricane Sandy, And What That Teaches About Social Media

We use the term "buy" here loosely, since mobile Firefox will be free just like every other version of Firefox out there -- a key selling point (again, forgive our nomenclature) against rival Opera in the battle for the hearts and minds of the mobile internet warriors running WinMo -- and that's what's got carriers so intrigued.

ENGADGET: Mozilla chatting with operators over Mobile Firefox

Over the next four weeks an intense battle will be fought for hearts and minds of the Greek voter.

BBC: Europe's dangerous days

And so this is a battle in our own hearts and minds about what kind of country we want and how hard we're willing to work for it.

CNN: Obama speech: 'Yes, we can change'

"Both of these factors are crucial in the battle for hearts and minds, " he says.

BBC: Military's crucial 'eye in the sky'

In Japan, a country with a strong modern pacifist streak, winning the hearts and minds of the citizenry may be the military's biggest battle.

FORBES: Magazine Article