"I went over and saw her, " Ms. Spaterna said, referring to Ms. Batiz.

WSJ: On the Scent of a Hit

"She likes to say I'm the inspiration, " Mr. Batiz said as they separated.

WSJ: On the Scent of a Hit

Ms. Batiz, whose background is in aromatherapy, explained how her system works.

WSJ: On the Scent of a Hit

So we retraced our steps, and found the booth, where we surprised the company's founders, Suzy and Hector Batiz, who were locked in an affectionate embrace.

WSJ: On the Scent of a Hit

"He actually is, " Ms. Batiz said.

WSJ: On the Scent of a Hit

"We have a lot of fun with it, " said Ms. Batiz, who's been decamping with her husband at the Waldorf. (So I suppose business has to be pretty good.) In fact, she said she got into a conversation on the hotel's taxi line with an elegant woman in a full-length mink who asked her the nature of her company.

WSJ: On the Scent of a Hit