The new basing strategy will affect the way the military fights and the way we do diplomacy for decades.

CENTERFORSECURITYPOLICY: Pentagon��s Feith: Getting the job done

Basing the creation of strategy on playscripts not only can improve the level of buy-in within the organization, increasing alignment and effectiveness, but also can start a feedback loop, ensuring that the organization continually updates and modifies its playscript.

FORBES: Leadership

In fact, the new social media start-up is not only basing its entire marketing strategy on how very much it is not Facebook, but the very inspiration for the site was based on the idea that Facebook was mistreating its customers.

FORBES: Can Social Media Startup Unthink Unseat Facebook?