But that disguises the very basic sense in which RBS's response has been lamentably poor.
In a very basic sense, he has put a powerful new tool at the service of the human imagination, enabling filmmakers to marry fantasy and reality.
No due diligence in the acquisition of a Compaq or an Autonomy can ultimately serve the shareholders absent this very basic sense of what the company is all about.
He is correct that shareholders need to pay the same taxes as everyone else, for such is congruent with the basic sense of American fairness that he grew up with.
The idea that some of the very people who drove our economy into the ground could accept bonuses with one hand while they're taking taxpayer money with the other goes against our most basic sense of what's fair and what's right.
"It's basic common sense, " said Michael Taylor, FDA deputy commissioner for foods and veterinary medicine.
The best course of action is to use some basic common sense practices of protecting your personal information, and to only use secure sites.
But to get to the point where a critical mass of people want to buy a car powered by something other than petrol, it has to make basic economic sense.
Much of the information is basic common sense and courtesy: Do not seem impatient or distracted during conversations, do not point a finger in someone's face, do not use profanity, etc.
What may seem ambitious now might, in the context of an even more divergent Scotland, look like basic common sense - with devolution, context, even if it isn't everything, means a lot.
Sure, some of the key components of scores are basic common sense: Pay your bills on time, don't apply for credit you don't need, and try to keep your level of borrowing well below your credit limit.
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So, I think there is, again, some need for some basic common-sense oversight of derivatives as well.
So the steps I'm directing today and the steps I'm calling on Congress to take are just basic common-sense steps.
The London Olympic Committee should be praised for its recognition of one of the most basic common-sense elements of event presentation: Event energy, legitimacy and enthusiasm are enhanced with a packed house.
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That means that millions of American people will remain vulnerable to some of the same regulatory gaps that helped to create the financial crisis, and they will lack basic common-sense protections of the sort I mentioned at the top.
Although the prescription to base your compliance efforts on an assessment of risk is the most basic of common sense axioms, and although it applies generally to your entire compliance program, the Department of Justice has driven the point home and made it clear as well that an anti-corruption risk assessment is an absolute must-do.
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Cat owners are assured that the risks can be managed with good basic hygiene and common sense.
But the emotional reactions researchers have observed indicates that there is, at a more basic level, a sense of justice among them.
This keeps a lot of Democratic politicians from supporting even the most basic, common-sense reforms, like your medical expert certification of all cases.
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"This calls for the extension of educational opportunities in their fullest sense beyond basic schooling and the rapid creation of employment opportunities commensurate with the abilities of these new entrants to the labor market, " stresses the report.
But what we've seen so far, in recent weeks, is an army of industry lobbyists from Wall Street descending on Capitol Hill to try and block basic and common-sense rules of the road that would protect our economy and the American people.
And it's because it's about a policy that he believes is important and is a matter of both basic fairness and economic good sense.
But as the only two of those so far identified are wheat noodles and rice in North and South China respectively, not something that needs to be considered at the basic level necessary to make sense of the world.
Because she is paying more of her income in food and rent and just basic necessities, and so does it make sense for Warren Buffett to be paying a little bit more?
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Everywhere you go you are assaulted up by the piled-up mementos of Western culture (and Eastern, and intergalactic), jumbled together with no sense of scale, appropriateness or even a basic understanding of the underlying ideas.
What does that tell you about his sense of his own immunity to the laws and basic morality that apply to everyone else?
To a large extent this reflected the shocking growth in alcoholism and binge drinking, and to a lesser extent it reflected a genuine society-wide sense of malaise and hopelessness and a breakdown in the basic functionality of the public health system.
Cold Asian noodle salads make sense, he says, because noodles keep well and even basic kitchens can make them tasty.
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