And the basic message is that getting fit doesn't have to break your bank.
And yet these same people never had a clear, simple and easy-to-understand basic message on the topic.
This is just one simplistic example, but the basic message holds true for a variety of situations.
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What you do have control over are your answers, and you have total control over your basic message.
Sadly for self-indulgent humans, none of this affects the basic message about staying healthy, which remains to eat less and exercise more.
Dr. JENDAYI FRAZER (Assistant Secretary of State for African Affairs): Well, the basic message was that the government of Sudan needs to take responsibility for ending the humanitarian crisis and the war in Darfur.
Our basic message is two-fold.
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The only problem is, can you think of someone who's actually won office with the basic economic message being, I'm going to cut wasteful spending?
When the customer is empowered with an emotion that speaks to the morals and values driving their basic desires, your message and brand become sticky.
You want to enter the interview with a well-thought out message that answers the most basic questions that might come up during a discussion of the subject.
The most basic gesture and action is to archive a message that you have read or realize that you do not have to read but want to retain for reference.
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Jimmy Carter, whose 1976 campaign revolved around the basic promise that you could trust him, perfected this message and style of campaigning.
But it's a basic rule of politics: If you can't disprove the message, you try to discredit the messenger.
It's all pretty basic, and besides the bubble that slides up from the bottom when you respond to a message there's really not much eye candy here.
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"Until local government gets the message, local council taxpayers will continue to be hit by civil monetary penalties for really basic stupid errors".
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