Basic marketing-the more a company knows about you, the better they can sell you a product that matches something you actually might be interested in and not a blanketed broadcast advertisement.
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During the real-estate downturn, sales froze and many buyers focused on basic value rather than frothy marketing, brokers said.
From a sales and marketing perspective there are basic industry standards that are missing.
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"The Motorola i296 is the perfect device for consumers looking for reliability with all the basic functions, " said Neil Lindsay, chief marketing officer, Boost Mobile.
These new digital platforms offer an exciting opportunity to restore marketing to its fundamental roots, the basic principles of driving business growth by understanding and adding value to current and future customers.
"The Golden Card Project aims to go beyond basic banking services, " says David Knapp, regional marketing manager for Tandem, the U.S. computer-maker that provided the equipment for the Hainan experiment.
This seems so basic, but hundreds of thousands of businesses start with no clear marketing funnel and then have to rely on luck or referrals to get customers in through the door.
It sounds like bland marketing speak, and on one level, this is a pretty basic retailing tactic.
It is possible that Rovio has been so busy chasing down glamorous marketing partners from KISS to NASA that it simply forgot to focus on developing basic game mechanics.
The Skoda Octavia is built from the same basic parts as the more expensive VW Golf, but finish, add-ons and marketing have made both models successful in their respective slots.
Beyond operational and campaign spending, variables such as geographical structures, workforce development and the basic departmental dependencies at work in your company will also play a role in how your marketing plans should be designed and implemented.
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These range from basic search engine optimization (SEO) tracking, like Google Analytics, to a new generation of marketing platforms, like HubSpot.
To compete both on cost and marketing, big car firms have had to squeeze a variety of new models onto ever fewer basic chassis and engine designs.
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