Mr Springsteen has captured the basic emotion: a combination of grief for the lives lost with a resolute (if sometimes corny) sense that America will conquer adversity.

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History, along with basic economic logic tell us that emotion, rather than rational thought, is driving this latest bout of low economic self-esteem.

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Trying to make both sides happy is an emotion-based decision-the basic flaw with win-win negotiating.

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When the customer is empowered with an emotion that speaks to the morals and values driving their basic desires, your message and brand become sticky.

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The elegant basic idea is that variation along a small number of universal dimensions of emotion and cognition can account for the entire stunning range of human morality.

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"The notion that appellate court decisions are to be interpreted by the 'feelings' of the judge is a direct affront of the basic premise of our judicial system that is supposed to apply the law without personal emotion, " Huckabee said in a statement.

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