By implementing gaming mechanics that transcend departments and status, gaming for good within the workplace could be a way for companies to create social capital by tapping into the basic human desire for recognition.

FORBES: Gaming for Corporate Social Good

This is a basic human desire.

FORBES: Know, Like��Trust? Not a Chance!

The basic discoveries then lead either directly or after a while to applications, but the driver behind the discovery is basic scientific curiosity, but not a desire to solve a particular medical or social problem.

NPR: Pioneering DNA Forensics

But the thrust is right, if you accept the basic argument that it is the system frustrating women in their desire to go back to work, and that men can be bribed into taking up the domestic slack.

ECONOMIST: Who looks after the children?