And we've got to tap into the basic character of this country, because our character has not changed even though we've gone through some tough times these last few years.

WHITEHOUSE: Remarks by the President at a Campaign Event

The Ancient Greeks reduced character to four basic virtues, which remained its foundation until 1992.

FORBES: Character--8 Ways to Assess Leadership and Your Candidates

Would-be salespeople undergo a one-week crash course -- a combined boot camp and pep rally -- that hammers home basic principles of selling and character- building.

FORBES: An American original

The essential character of those devices, and even a very basic idea we now take for granted, that those devices can have a character all that was defined by one person more than any other: Steve Jobs.

FORBES: Why Steve Jobs mattered

Rooms are basic but good value, with a retro 1970s character, satin quilts and pastel-coloured paint schemes, and they also have clawfoot baths.

BBC: Mini guide to San Francisco

Diplomacy arises out of the fundamental character of the nation-state system, with its basic assumption that nation-states are autonomous, often divergent in their interests and unequal in their power.

CENTERFORSECURITYPOLICY: Justice for Jonathan Pollard