Consequently, he and Strickland faced the same basic challenge -- appeal to swing voters and, more important, introduce themselves to the state's new residents before their opponent did so.

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Incentives appeal to a basic human instinct and motivate productive choices.

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Netbooks, which have lower price points and focus on basic computing functions, rather than frills, appeal to children, travelers and first-time Internet users in emerging markets, where sales are expected to be particularly strong.

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