Fundamentally, the proposal is based on the idea that it is really not right for people to own land.
In the industry, it is known as refranchising, and the strategy is based on the idea that franchisees will tend to run a tighter ship than a company-owned operation.
In fact, the new social media start-up is not only basing its entire marketing strategy on how very much it is not Facebook, but the very inspiration for the site was based on the idea that Facebook was mistreating its customers.
The positive sentiment is based on the idea that there is way too much speculative trading.
Supercomputing is revolutionizing open research within the global scientific community, based on the idea that scientific knowledge -- and access to supercomputers -- should be openly shared and available to all.
Mercantilist thinking is based on the idea that economic wealth is finite and based on land.
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We believe that online bingo will migrate very well into the Facebook community, whose foundation is based on the idea of sociability and sharing.
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The whole theory of judicial review is based on the idea that the law is out there, a fixed structure to be interpreted by judges.
The Silicon Valley Start-up Common is based on the idea of equity.
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But the way Mr Osborne sees it, the coalition's strategy in 2010 was based on the idea that the hole in Britain's public finances would not fix itself, and could fatally damage the country's standing in world markets, if left to fester.
The entirety of capitalism is, after all, based on the idea of caveat emptor, is it not?
Any device, any platform, any bandwidth, absolutely anywhere in the world - Opera Software was founded in 1994, based on the idea that access to the Web should be a universal right.
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He believes in -- he sets his principles and he believes in getting things done for the American people, based on his principles, but also based on the idea that there should be common ground on these issues that are so important.
Back to the CBO numbers, the deficit projection for another year of trillion-dollar deficit is based on the idea that the law remain the same now and the Bush-era tax cuts not expire.
Simple simulations based on the idea reproduce a variety of real-world cases that reflect intelligent behaviour.
Wealth management is based on the idea that small changes can have great effects over time.
That is fallacious economics, based on the idea that we can spend ourselves rich.
It is based on the idea that energy, or Qi, flows along channels called meridians in body.
But on average, logical investment decisions will beat those based on the idea that recent experience will continue.
Transforming Bury is based on the idea that delivering services directly is "not the only option" for the council.
Bastoey is based on the idea that traditional, repressive prisons do not work.
Dale Stephens, 20, founded UnCollege, a social movement based on the idea that college isn't the only path to success.
Their vision was based on the idea that people still needed help getting online, so they went into the hosting business.
Meanwhile, some firms are trying to build businesses based on the idea of identity-preservation for the unmodified part of the crop.
One such attempt to do so is based on the idea of embedding the Internet transmissions within the television signal itself.
Based on the idea of perfect competition, where the market is omniscient, this code is as unenforceable as the insider trading rules.
It is based on the idea of concentrating specialist services in larger regional complexes, away from traditional hospital sites in town centres.
It's based on the idea that stocks that gyrate less in price generally have produced good returns with less risk than the broad market.
Based on the idea that people want to meet new friends with common interests, the network introduces users to one new person per day.
They hope their discovery may allow organs to be transplanted from other species, such as pigs, and have filed a patent based on the idea.
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