Look at Garmin, which commercialized a technology with roots in defense: satellite-based global positioning.
Look at Garmin (nasdaq: GRMN - news - people ), which commercialized a technology with roots in defense: satellite-based global positioning.
The study, the first of its kind to use the satellite-based global positioning system to provide the animals' locations, involved tagging 14 African elephants with sophisticated radio collars and monitoring their movements for several months.
Just one year ago, the Bush administration announced it would keep the ground-based LORAN system operational to serve as a backup for the satellite-based global positioning systems, which are becoming ubiquitous in cars, planes and ships.
The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity.
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Even today in the world of satellite based GPS and the fairly exact positioning information it can provide, it is always best to have a paper chart or map and the needed tools in case your electronic ones fail so you are not left stranded and unable to find your way home.
Considering how governments are suddenly feeling that tracking your every move, or at least providing the means for someone else to, is such a brilliant idea, it's no surprise to see the Bluetooth masters at Cambridge-based CSR buy up NordNav and Cambridge Positioning Systems.
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And positioning now for a theoretical rally based on an opinion is dangerous.
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January 2009 will mark the first anniversary of Apple's switch in positioning Apple TV from something that transferred computer-based content to a PC to a video vending machine that allowed direct ordering over broadband.
This was an interesting choice in personal positioning, but a real choice at that, and one based on thoughtful consideration.
On a mobile device buzz.com could further narrow the field based on a person's location, using opt-in global positioning system data.
That positioning has also been reinforced in its business practices: Its advertising policy has been values-based, and Change.org only accepted advertising from progressive organizations that shared its values.
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GPS-grade positioning are available in the same handset will it be possible to realise the true potential of location-based services.
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