The e-commerce platform that UBee plans to launch next month will rely on SOAP, for Simple Object Access Protocol, a technology standard based on using "envelopes" that retailers and uBee use to exchange information quickly enough to make these real-time offers.

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In case you are not familiar with the company, Garmin manufactures navigation, communications and information products based on GPS technology, which relies on satellites to precisely determine the geographic location of a person or object.

FORBES: Magazine Article